Non-cash employee incentive awards, such as golf clubs or stereo equipment, appeal to and satisfy an individual's need for personal indulgence and enjoyment. The non-cash employee incentive program provides the rare opportunity for an individual to enjoy his/her business earnings free of guilt or conflict. While people initially talk about exciting uses for cash employee incentive awards, the money typically ends up being used for existing financial needs (bills, children, tuition, retirement/savings plans). The proper use of cash often becomes a source of family conflict. In light of these obligations, it's difficult for the earner to enjoy cash for personal pleasure without guilt feelings.