If your goal is to improve employee performance, then consider The Bill Sims Company, Inc. Corporate emblems are outdated, and 95.8 percent of workers would rather have practical merchandise items as awards. According to the ENRI, 70 percent would choose something other than what they are offered. To address the development of changing attitudes about employee performance, more and more companies are reengineering their job recognition policies. Management should not cut programs at random. Instead, they need to make all employee performance recognition programs more effective by aligning them with shifting attitudes and updating practices annually.