When was the last time you evaluated the effectiveness of your employee reward program? Chances are you can make some changes to both improve its effectiveness while you reduce the time, energy and expense required to run it. Each year a new selection of gifts would be made available so that with each significant anniversary, workers have a fresh selection of gifts to choose from. The focus of the employee reward then becomes recognition of the worker's anniversary, not the increased value of a gift he receives. Companies who have tried this approach lave found marked improvement in their employee service reward program in terms of effectiveness, reported satisfaction and reduced costs.